DOES A WEBSITE REALLY MATTER?
If you want your company to be successful in the modern marketplace, you’ve got to have a professional website. Your website is the backbone of your business. Below, we’ll discuss five major importance of a website for your business success and what you need to know about getting started with a professional website for your business or company.
As the backbone of your online presence, every type of communication, piece of content, or advertisement that you put online will drive the consumer back to your website. Your website serves as that “home base” where you can send customers when they want to make a purchase or learn more about a particular product or service you offer.
The importance of a website for content marketing is also significant. Your content needs a place to live. Whether its blog posts or product descriptions, you need a place to display all that information so that prospective customers can find it. Your website is the perfect place to house all of the great content your business creates to inform and engage your target audience.
Sales are vital to every business. It’s the only way that you can keep your company up and running. And improving sales is the best way to improve the health and success of your business. The importance of a website for sales cannot be overstated. By having an online presence through your website, you are able to reach more consumers. The more consumers you reach online, the more opportunities you have to make a sale.
Not only does a website help you increase your sales opportunities, but it also increases your availability to make sales. With a website, you can sell your products and services around-the-clock. You don’t have to be actively engaging with leads on a constant basis because they are able to get the information they need from your site.
The importance of a website for building credibility is also something that brands need to consider. In today’s digital marketplace, businesses without a website are seen as less credible. The reason for this is because most companies have a website, so those that don’t may look like they have something to hide.
How does a website help you build credibility? Well, it allows consumers to see what your brand is all about. In addition to showcasing your products and services, you can also tell consumers about your company and its mission. By helping consumers get to know your business, you are working to establish trust, which is the first step in building long-lasting customer relationships.
Not only does your website give you an opportunity to build credibility and authority, but it also helps you set yourself apart from the competition. Each company’s website content is unique. That means that you have the opportunity to show leads and customers what sets your business apart from the rest through customized content. You want to stay ahead of your competition. If they have a website and you don’t, then you immediately just lost a customer determining which business they wanted to use.
A website provides accessibility to your target audience around the clock. Even when you and your team have checked out for the day, your website is still working hard to bring more customers to your business. Imagine how many more sales you could make if you never slept. Well, luckily, you don’t have to give up sleep to reach your customers 24/7. With a website, you provide a place for consumers to see what your brand is about and learn more about your products and services, any time of the day or night.
And the best part is – you don’t physically have to be there to still reap the benefits of the sale. Your website serves as your own personal digital sales person. Your site gives the consumer what they need to know about the product, makes the sale, and collects their payment information online.
The importance of a website cannot be overstated. But if your website is unattractive or hard to navigate, then you may be turning your customers away without even knowing it.
Professional web design should include (but is not limited to) the following elements:
- Simple Navigation – It shouldn’t be hard for visitors to find what they’re looking for on your site without clicking around several times.
- Attractive Design – Your site should be attractive, using colors and images that align with your brand while also being pleasing to the eye.
- Helpful Content – The content on your site should be informative and help visitors better understand your products and services.
- Search Engine Optimization – Your site structure and content both need to be optimized for search engines like Google. Professional site design includes SEO services that ensure consumers can find your site online.
- Fast Site Load Times – If your site doesn’t load within a few seconds, visitors may be inclined to leave. Professional website design will ensure quick load times to improve the user experience.
- Easy Conversion – Your website should make it easy for visitors to convert with a quick and simple check-out process. Your shopping cart should also be easy for customers to use and come back to if they click away from your page.