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Business

DOES A WEBSITE REALLY MATTER?

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If you want your company to be successful in the modern marketplace, you’ve got to have a professional website. Your website is the backbone of your business. Below, we’ll discuss five major importance of a website for your business success and what you need to know about getting started with a professional website for your business or company.

1. MARKETING

As the backbone of your online presence, every type of communication, piece of content, or advertisement that you put online will drive the consumer back to your website. Your website serves as that “home base” where you can send customers when they want to make a purchase or learn more about a particular product or service you offer.

The importance of a website for content marketing is also significant. Your content needs a place to live. Whether its blog posts or product descriptions, you need a place to display all that information so that prospective customers can find it. Your website is the perfect place to house all of the great content your business creates to inform and engage your target audience.

2. SALES

Sales are vital to every business. It’s the only way that you can keep your company up and running. And improving sales is the best way to improve the health and success of your business. The importance of a website for sales cannot be overstated. By having an online presence through your website, you are able to reach more consumers. The more consumers you reach online, the more opportunities you have to make a sale. 

Not only does a website help you increase your sales opportunities, but it also increases your availability to make sales. With a website, you can sell your products and services around-the-clock. You don’t have to be actively engaging with leads on a constant basis because they are able to get the information they need from your site.

3. CREDIBILITY

The importance of a website for building credibility is also something that brands need to consider. In today’s digital marketplace, businesses without a website are seen as less credible. The reason for this is because most companies have a website, so those that don’t may look like they have something to hide.

How does a website help you build credibility? Well, it allows consumers to see what your brand is all about. In addition to showcasing your products and services, you can also tell consumers about your company and its mission. By helping consumers get to know your business, you are working to establish trust, which is the first step in building long-lasting customer relationships.

Not only does your website give you an opportunity to build credibility and authority, but it also helps you set yourself apart from the competition. Each company’s website content is unique. That means that you have the opportunity to show leads and customers what sets your business apart from the rest through customized content. You want to stay ahead of your competition. If they have a website and you don’t, then you immediately just lost a customer determining which business they wanted to use.

4. ACCESSIBILITY

A website provides accessibility to your target audience around the clock. Even when you and your team have checked out for the day, your website is still working hard to bring more customers to your business. Imagine how many more sales you could make if you never slept. Well, luckily, you don’t have to give up sleep to reach your customers 24/7. With a website, you provide a place for consumers to see what your brand is about and learn more about your products and services, any time of the day or night.

And the best part is – you don’t physically have to be there to still reap the benefits of the sale. Your website serves as your own personal digital sales person. Your site gives the consumer what they need to know about the product, makes the sale, and collects their payment information online.

5. IMPRESSION

The importance of a website cannot be overstated. But if your website is unattractive or hard to navigate, then you may be turning your customers away without even knowing it.

Professional web design should include (but is not limited to) the following elements:

  • Simple Navigation – It shouldn’t be hard for visitors to find what they’re looking for on your site without clicking around several times.
  • Attractive Design – Your site should be attractive, using colors and images that align with your brand while also being pleasing to the eye.
  • Helpful Content – The content on your site should be informative and help visitors better understand your products and services.
  • Search Engine Optimization – Your site structure and content both need to be optimized for search engines like Google. Professional site design includes SEO services that ensure consumers can find your site online.
  • Fast Site Load Times – If your site doesn’t load within a few seconds, visitors may be inclined to leave. Professional website design will ensure quick load times to improve the user experience.
  • Easy Conversion – Your website should make it easy for visitors to convert with a quick and simple check-out process. Your shopping cart should also be easy for customers to use and come back to if they click away from your page.

If you need help designing an attractive website that’s optimized for the search engines and easy to navigate, it’s time to call in the experts. OLASTEP NETWORKS provides Professional Website Design and Development Services to help brands like yours reach new audiences online. To find out more about our web design services or to learn more about the importance of a website, contact us today.

Call us on +2347037225305, +2348150919336


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Categories
Business

10 + 1 ONLINE BUSINESS IDEAS YOU NEED TO SUCCEED -Olastep Networks (www.olastep.com)

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Will 2019 be the year you will finally create a profitable online business?

You’ve thought about it every year. You’ve gone over countless online business ideas in your head and imagined what your life would be like if you could quit your job and generate money on the internet.

I’m here to tell you that 2019 is the year you should start your online business. There’s more opportunity than ever, and you should take the advantage!

1. Start a Blog and Monetize it
Keep in mind that you don’t just start a blog and expect the money to roll in. You need To create contents consistently, and it also needs to be content that educates, informs, or entertains people. In other words, it needs to capture their interest in some way. What’s more, you need to sell something through the blog. This can be ad space, products, digital products, sponsored posts, coaching, ebooks, etc. A typical example of a blog is www.olastep.com/blog

2. Start a Consulting Business
Do you have tons of knowledge in a specific field? Then you may have what it takes to be a highly paid online consultant. As a consultant, you simply must apply the knowledge, skills, and experience you have in a specific field to help clients solve a problem or issue they have in that field.

3. Set Up an E-commerce Site
One of the best ways to earn online income is through setting up an e-commerce store. It’s still not easy by any means. It requires hard work, and you need to stand out amongst the hundreds of thousands of ecommerce websites and online stores. But by filling a unique niche and executing the right marketing techniques, you can make your ecommerce store a profitable success.

4. Learn Facebook Advertising
Facebook continues to expand and grow. Therefore businesses are spending more on Facebook ads. But here’s the problem: a lot of old school businesses don’t know what they’re doing when it comes to Facebook ads. Even newer companies don’t have the time it takes to learn the ins and outs so that they get the most return on their Facebook ads investment. Consequently, they’re looking for Facebook ad specialists to step in and do it for them. Luckily, this is something you can learn fairly quickly. Once you do, you can reach out to businesses and offer to help create profitable Facebook ads.

5. Learn and Master SEO
SEO (Search Engine Optimization) refers to getting a website to rank higher for certain “search terms” in search engines like Google. When a website ranks higher, it gets more relevant traffic and in turn, can make more revenue. This is another highly valued skill in the internet marketing world. That being said, it can be a bit difficult because Google is always changing its algorithms. With it, some of the rules of search change. You always have to be on the leading edge, learning and testing new strategies.

6. Become a Copywriter
Copywriting is the art and science of strategically delivering words (whether written or spoken) that get people to take some form of action. It can range from anything to sales pages, to email marketing, to even quality blog content. If you have a natural inclination and passion for writing, copywriting may be your ticket to earning online income.

7. Start a Podcast
As you grow your podcast, you can offer paid sponsorships and sell your own products and services. Through the podcast, you’ll be able to earn the trust of your listeners, which makes them that much more likely to buy what you have to offer.

8. Drop shipping
Drop shipping is when you create an online store to sell other people’s products (i.e you don’t do any of the manufacturing or shipping). Then, you get a commission for each sale. The benefit here is that you don’t have to risk buying up stock in a product and losing money if it doesn’t sell. The entry barrier is lower and you don’t have to invest nearly as much to get started.

9. Become a Web Developer
A web developer is someone who knows how to build a website from the bottom up. In order to do this, you need to learn coding, which will take time and hard work. But if you’re willing to put in the effort, it can pay quite well.

10. Invest Your Time in Graphic Design
Ever saw a beautiful sales page or a website design that really jumps out at you? That’s all due to a graphic designer. Graphic designers are basically visual communicators. They design web pages, sales pages, logos, and really anything else that needs to look sharp.

11. Get Started With Affiliate Marketing
Affiliate marketing is basically the process of earning a commission by promoting somebody else’s product. There are two main ways most people do affiliate marketing: >Information products. You promote products like ebooks, membership sites, video series, etc. This type of affiliate marketing can earn you up to 50% or more in commission, has relatively low barriers to entry, and it’s easy to find products to promote. >>Amazon partners. Many affiliate marketers have success with Amazon. There are literally millions of products to choose from, and it can be quite profitable.

BONUS:
Here are some sites where you can find work: fiverr.comFreelanced.comUpwork.com

Conclusion:::
It’s a new year and a new chance for you to start an online business and create an absolute financial and lifestyle freedom for yourself.

2019 is all about taking action. With this big list of online business ideas, you have plenty of options to get started with. Don’t wait any longer, and definitely, don’t put it off until next year!

This message is brought to you by OLASTEP NETWORKShttps://www.olastep.com


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